blog me a river

Blogs and Nonprofits
What's a Blog, and Why Should Nonprofits Care?
by Zafar S. Shah

“…Sisnett tried her hand at experimenting with blogs. With one blog for her creative and personal writing and another for her work at Austin Free-Net, she soon became an advocate for the medium amongst her nonprofit and nontechie peers. "I was thrilled," Sisnett explains, "to find that blogs could have a real function in my work and not just in my writing…"

“…Free-Net's experiments with staff blogging fit a trend developing in both the nonprofit and for-profit sectors. According to Teresa Crawford, Technical Director at Advocacy Project and a leader in the movement to provide technology assistance to international nonprofits, blogs with an "internal focus" have made it easier for organizations to capture the knowledge of teams and support their collaboration. "Rather than only a linear discussion list for a team," she points out, "individual and collaborative blogs make it possible to see ties among team members and issues they are working on."