Sent to you by jimuleda via Google Reader:
How does one communicate this sour news to the public? Or, does one just let it happen because there is nothing else one can do? What is a PR strategy in this situation? Some airlines like American have come out and said they have no option but to charge more, charge for everything and raise ticket prices too. That is understandable, if not acceptable. However, the dilemma airlines face is this. Business won't accept higher fares either. There are now better videoconferencing systems that become affordable given airfares. Companies are using them.
PR strategy follows business strategy, but it is not clear, given the present situation, that there is a business strategy other than survival or merger. Should PR be communicating that?