...Dannai Harriel pt.2

Communications In The Arts

A seminar series with Andrew W. Thornhill

This series of seminars and discussions is designed to help arts
organizations, artists, media outlets and local businesses gain greater
advantage from their communications planning and implementation.

The first Seminar

1) WHAT ARE THE OPTIONS?
Marketing Planning - Advertising, Graphics, Media Relations (Publicity),
Public Relations, Community Relations, Trade Relations, Special Events,
Merchandising

 Saturday, January 8, 2005 - 9:00 AM to 2:00 PM

 Open to the public – Only $20 Per person

Community College of Allegheny County (CCAC) Homewood - Brushton Branch - 701 N. Homewood Avenue
For information or directions, call (412) 371-1600

Media Partner: Pittsburgh Community Television, www.PCTV21.org

Refreshments will be served

Our presenter, Andrew W. Thornhill, has 30 years in the communications
industry and the components of the program.  You can gain insight, ask
questions and plan your strategy – at a minimal cost!


Mark Your Calendar!- 5 More Seminars!

From basic media choices to the benefits of sophisticated corporate
sponsorship, this series will guide each participant to a better
understanding of the marketing, media and communications world and the
skills to be successful.  Be sure to ask about our field trips to Chicago
and Las Vegas!


The next Seminars

2. HOW TO DO IT. – February 12

Concept, Project Outline, Calendar, Project Research, Start Small, Imagine Big!, Break, Planning Methods, Ready To Go, Partners, Contractors, Web Sites

3. CORPORATE SPONSORSHIP PAYS FOR IT! – March (TBA)

Corporate Sponsorship for the Arts - Getting Started, The Role of the
Warrior, Serious Planning, Business Relations, Integrated Marketing. 
Sponsor Relations - Administration, Continuity, Presentation
Radio, Television, Newspaper, Magazine, Internet

4. PAID MEDIA – April (TBA)

Radio, Television, Newspaper, Magazine, Internet

5. PROPRIETARY MEDIA – May 7

Flyer, Newsletter, Internet, Radio, Magazine, Television

6. A PEEK AT THE FUTURE – June (TBA)

Digital Media, Digital Television

The Communications in the Arts Seminars are made possible by support from
the Pittsburgh Center for Communications in the Arts -PittsburghCenter@hotmail.com

Communications In The Arts Seminars are offered nationally in association
with Performance School, Inc. - David Mills, Ph.D., Producer – www.performanceschool.org
Copyright © Andrew W. Thornhill, 2000-2004, All Rights Reserved