Alex Frankel | Undercover Marketer

*PUNCHING IN: The Unauthorized Adventures of a Front-Line Employee.
LINK*
http://feeds.feedburner.com/~r/typepad/PXlE/~3/193894625/alex-frankel-un.html

Alex Frankel is a curious marketer and writer—a dangerous, but fitting,
combination. He became curious to "know whether the strong corporate
cultures that companies bragged about were really as great as
advertised." But instead of quenching his curiosity by researching this
topic from the outside-looking-in, Alex went the inside-looking-out
route as a front-line employee to tell this story.

In order to tell this story from the front-line employee perspective,
Alex went undercover as a UPS package-delivering employee, Enterprise
Rent-a-Car insurance up-selling associate, clothes-folding Gap employee,
Latte-slinging Starbucks Barista, and Apple platform-converting sales
evangelist. You can read all about his brand adventures while in the
trenches in PUNCHING IN: The Unauthorized Adventures of a Front-Line
Employee...*
MORE
*http://brandautopsy.typepad.com/brandautopsy/2007/12/alex-frankel-un.html*
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