Are You Cultured?
Global Web design and the dimensions of culture
by Aaron Marcus
New Architect
March 2003
When a company decides to globalize its site, the Web team often learns the taboo colors and appropriate dress codes of a given culture, translates the text, and launches. But cultural differences run deeper than visual appearance or language; they reflect strong values. Rarely do globalized sites incorporate the nuances of a culture's social hierarchy, individualism, gender roles, time-orientation, or truth-seeking attributes.
quien mas macho?
see which cultures are considered uber-masculine
(...i would have considered the united states to be more masculine oriented than our asian island friends. and the arabic countries seem to be portrayed as totally male-dominated...jim
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