i've grown accustomed to the old-school propaganda

“Because of the corporate scandals in the last few years, the nation's CEOs have suffered a huge loss of confidence with the public and, subsequently, have a newfound respect for PR.
At the same time, CEOs are grappling with myriad challenges, including new business regulations (SOX, Reg-FD), the growing clout among NGOs and pressure to create better, bona fide CSR programs.”

Developing Effective Corporate Social Responsibility Programs"
A virtual seminar from PR NEWS
Tuesday, August 10, from 1:30-3 p.m. (ET)
Right from your desktop or conference room.
Register Now

We've designed this 90-minute program to cover these critical CSR topics:
· How to implement the right CSR program for your company/client - budgeting and resource management

· Creating and gaining buy-in for a corporate vision for your CSR programs

· Link CSR messaging to your brand

· Determine which CSR programs bring the most value to you and your stakeholders

· Linking your company's business interest with community needs

· Best strategies for getting your employees involved in and inspired by CSR Senior management buy-in for existing and future program

· Creating a powerful CSR report that matches your organization's goals

· Best practices for measuring CSR results

· Identifying viable beneficiaries of your program

· Working with customers/clients to determine best CSR program for your company

· The laws and political pressures driving improved CSR

· Partnerships- do's and don'ts. with a focus on nonprofit, private and public partnerships