Tech Coast

Tech Coast:

"Why on earth would anyone need three blogs, let alone one? (It's important to remember that many people, if they know about blogs at all, still see bloggers as suffering from a peculiar blend of folly, arrogance, and narcissism.) I think the logic comes down to this: blogs are inherently personal, and we inhabit more than one persona as we move through our days. To the extent that blogging is becoming an important mode of self-expression and social interaction, therefore, we need a separate blog for each of our personae."