Do Not Spend When You Are Sad

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Do Not Spend When You Are Sad
Today I read an eye opening article about the effect known as "misery is not miserly". Basically, a study was conducted on two groups of people. One group was shown a sad video about the death of a boy's mentor while the other was shown a random and emotionally neutral video about the Great Barrier Reef. Then each person was given $10 and asked to put an offer on a bottle of water. The group that was shown the sad video offered $2.11 on average, while the other group offered only $0.56 on average. Even though the first group offered nearly four times than that of the second group, they say that the video had no bearings on their decision. Thus the researchers say it is a phenomenon that happens without awareness, and that is frightening...SOURCE