4 Ways to Redefine the Customer

SOURCE

A study by Yahoo! Global Market Research study (2006) showed that individuals rarely watch TV as a standalone activity.
Rather, they are dividing time between TV and other activities.

60% Web surfing
51% Talking on the phone
59% Reading
43% Cleaning
40% Sleeping
37% Cooking

While multitasking, the audience is exposed to TV messages that they may/may not pay attention to.
However, in terms of online marketing the click is always as a conscious choice...MORE