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17 March 2008

Gap Between Advertisers & Audience Growing

Source:
http://www.podcastingnews.com/

Incredibly, for every $1 advertisers spend on ads in Internet video, they spend $100 on TV ads.

This is despite the facts that:

Most people get their news from the Internet.
Kids aren’t watching TV like they used to.
While TV is declining, Internet TV is set to grow 42% this year.

Television networks are failing to deliver the audiences they have promised, because people are watching Internet videos...MORE

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