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23 June 2004

How Nonprofits Use the Internet to Get Ahead :: Memes.org :: Memes are Mind Viruses

How Nonprofits Use the Internet to Get Ahead :: Memes.org :: Memes are Mind Viruses

The basic rules of mission, fundraising, and governance still apply even though technology and new media strategies are changing how nonprofits and non-governmental organizations operate, said Steve Delfin, Booz Allen and Hamilton's worldwide director of community relations. Source Article.

You’ll need more than a nice-looking Web site and a "Donate Now" button. Experts swapped tips at the 2004 Social Enterprise Conference. by Martha Lagace, Senior Editor, HBS Working Knowledge

The Internet can be a fantastic tool for fundraising and for engaging your constituents, but it needs to be powered by a smart strategy.

That was the message from four experienced devotees of Internet use for nonprofit organizations at the 2004 Social Enterprise Conference on March 6, in the panel session titled "Internet Strategies for Nonprofit Marketing, Campaigning, Advocacy, and Community Building."

"Just putting up a Web site and a 'Donate Now' button doesn't mean money will come flowing in," said Ted Hart, president and CEO of ePhilanthropy Foundation, based in Washington, D.C.

"There are no shortcuts to raising money online or offline," he added. "But with technology, there are more efficiencies and the opportunity to reach out to more people. And that is what should be drawing nonprofits to the use of the Internet."

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