Conversation Killers: Why most viral marketing amounts to lazy, clueless chatter

Jaffe Juice 5/26/08 10:53 AM
Joseph Jaffe Content is King
Conversation Killers:
Why most viral marketing amounts to lazy, clueless chatter
Here's the text:  http://www.jaffejuice.com/2008/05/conversation-ki.html

The movie Rounders contains a life lesson: "When sitting down at the poker table, look around for the sucker. If you don't recognize the sucker, get up and leave, because the sucker is you." Along the same lines, the next time you sit down at a planning table to discuss something viral, look for the moron leading the project and if you don't see him, excuse yourself from the meeting because that moron, my friend, is you. ...MORE