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25 May 2008

WOM Knowledge Nugget


From Hugh MacLeod's twitter missives, I read something that the marketer in you should also read. Word of Mouth isn't created by marketers, it is co-created with consumers. Right on Hugh, right on.

Hugh_on_wom

Brand Autopsy 5/13/08 8:22 AM johnmoore (from Brand Autopsy) Word of Mouth Marketing

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