community Service means Business!

17 January 2008

They Want Influencers for More New Recruits



 
 

Sent to you by jimuleda via Google Reader:

 
 


"The U.S. Marine Corps is rolling out a new ad campaign this week in an effort to target teachers, coaches, clergy and other groups that tend to have influence on kids' career paths," reports the Wall Street Journal. The Marines "previously aimed its marketing directly at young adults," running ads on Walt Disney's ESPN or News Corporation's FX. But the new spots will run during Fox's "American Idol," which "has a broader audience that includes adults as well as kids." The WPP Group advertising firm JWT designed the Marines' new television spots; the campaign also includes print and online ads. One ad "features a line of Marines standing in formation in front of landmarks across the U.S. such as the Golden Gate Bridge and Independence Hall." The campaign's focus on "influencers" is consistent with the U.S. Army's recruiting efforts, which the Center for Media and Democracy previously reported on. Their slogan "Army strong" was chosen, in part, to appeal to influencers.



 
 

Things you can do from here:

 
 

No comments:

Talk2Me

be here-Now!

into the Gaping Void

My Friend Flickr

Talk Gone Wrong

Drop-off Box

drop.io: simple private sharing
Powered By Blogger

plan2planet

Blog Archive